How Your Branded Signature System Fits in Your Sales Funnel

How Your Branded Signature System Fits in Your Sales Funnel

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How Your Branded Signature System Fits in Your Sales Funnel

Your signature system is your unique solution to your customers’ biggest needs, laid out in a clear, easy-to-understand formula.

Your branded signature system is something you become known for.

It's much more than your brand.

It forms the core of your business and, when people hear the name of your system, they think of you.  

Your branded signature system is something you become known for.

It's a lot more than your brand.

It will form the core of your business and, when people hear the name of your system, they will think of you and your business.

The Start: Your Entry Offer AKA Lead Magnet

First, you need something to bring people into your sales funnel.

It is totally possible that people will stumble upon your signature system while seeking a solution to a problem or need online.

The proactive way to attract people to your business by offering free content first to build your audience.

You can then pitch your signature system to them once they know and trust you for valuable information.

The best way to do this is to offer a lead magnet.

This is a free information product that people can download.

The lead magnet offers helpful tips and establishes your expertise. It also mentions your program and the benefits it offers.

You can also offer an email list.

This works well in combination with a lead magnet, which is an enticement for people to sign up for your list.

Through the tips you offer in your emails, you further build a relationship with your audience, and you can then pitch your program.

Keep in mind that your entry point content can be anything you put online that can draw traffic, including blog posts, YouTube videos, and interactions on social media.

Just make sure this content is relevant to your program.

The Middle: Your Signature System

Your system is the centrepiece of your sales funnel.

This system, which you’ve discovered and used successfully yourself, enables your audience to see the greatest benefits in their business or life.

You can put other offers at other price points here in your sales funnel, as well as different content types and formats.

If done effectively, you can learn quite a bit about your audience's preferences by seeing which offers they take.

The End: Your High Ticket Offers

Your signature system can be used to lead your customers to a higher-priced item at the end of your sales funnel.

After receiving the help they need, your customers are ready to see what else you have to offer.

You may also be offering a higher level, deep-dive version of your signature system that includes personal interaction with you, which some customers will wish to pay more for.

Many service-based businesses use a system like this to sell their services and products.

Through experiencing your signature system, your potential customer comes to see you as a reliable expert.

The key to creating an effective and profitable signature system is to find an area where you've achieved success and results, and analyse how you did it.

Then break this process down into steps that you could easily teach to someone else.

Start creating your branded signature system by downloading The Signature System 1-Page Overview

Signature System 1-Page Overview Download Link

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About Kase Dean

Kase-Dean-Marketing-Strategist

I help businesses use empathy, strategy and technology to connect with more potential customers, increase their sales and ultimately increase their impact in the world.

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