How to Choose The Right Digital Marketing Agency | Kase Dean

How to Choose The Right Digital Marketing Agency

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How Do You Choose The Right Digital Marketing Agency For Your Business

How Do You Choose The Right Digital Marketing Agency For Your Business?

A successful business has several key areas that need to be managed— accounting, management, marketing, procurement, logistics, etc.

Big corporations have established their systems over their years of experience and are still continually evolving.

But, for startups and small businesses, it can be a daunting task, especially with limited human resources. Luckily, digital marketing agencies exist to help you with your marketing.

These types of companies have helped several clients.

With that said, they’re equipped with the training and experience to handle your marketing funnel.

Yes, you can handle it yourself but, are you sure you’re willing to risk money with your current marketing skills? 

In this article, we’ll talk about the steps you should do to choose the right digital marketing agency for your needs.

Establish a solid digital marketing brief

For agencies to help you, they need to know and understand your digital marketing brief. The brief should personify your business goals and consumer ethics and should make you stand out from your competition. 

Ideally, your brief should contain the current status of your brand and where you want to see yourself in the future. You can even list out three to five monthly or annual goals, so agencies know your expectations for your business.

For example, if you are thinking about building a new website or redesigning your existing website, use this workbook to help you focus on the two core goals for any business website:

  • generating more targeted website visitors
  • converting more of those website visitors into potential customers

Do your research online  

Popular digital marketing agencies are easy to find. They’re usually on the top spots of your SERPs. The key to finding the right digital marketing agency is to never skimp out on all possible options. Shortlist at least three companies that you think would be the best fit for your needs. 

However, big digital marketing agencies have clients on the national and international scale. It’s not wrong to assume they would prioritize big fishes over small businesses. So, if you’re a small local business, use the keywords “digital marketing agency + your location” or “funnel marketing consultant + your location“.

Since they’re locals too, they have a better grasp of the personality and demographics of your target market, which makes things easier for both parties. 

Confirm the accuracy of testimonials and reviews

Aside from the claims found on their website, it would help if you scoured for reviews from actual customers. Reviews on their website are good but don’t reflect everything since they’re cherry-picked. Threads, forums, and sites like Yelp or TrustPilot are excellent sources of information.

Are you looking for a digital marketing coach in Greater London or Hertfordshire? Get in contact with me today to see how I can help you use digital marketing to grow your business impact and revenue.

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About Kase Dean


I help businesses use empathy, strategy and technology to connect with more potential customers, increase their sales and ultimately increase their impact in the world.