In this post, I am going to discuss how we use a Content Funnel to convert free traffic into email subscribers and potential customers on autopilot.
Your prospects want to feel confident that our money has been well-spent.
We all prefer to avoid buyer’s remorse and make an informed decision.
We want to get the best deal. NOT just the regarding price, but the best in terms of overall value for money.
If you fail to provide value first by helping your audience and communicate with their audience (about their problems and needs) are destined to fail.
Your website must be aligned to the needs of your prospective customers as they move through their buyer’s journey:
- Awareness: Your potential clients are just learning about your brand and products
- Consideration: people know about your business and are trying to decide whether they want to purchase from you or a competitor.
- Conversion: you get a potential client to take an action e.g. a purchase
A standard, static info-packed website will take care of one or two of those stages, but a dynamic marketing funnel will meet the needs of all three of these stages.
Convert Free Traffic into Email Subscribers and Potential Customers on Autopilot
You can turn all your content, blog posts and articles into squeeze pages.
You can also use these pages to attract increasing levels of free traffic to your site and then convert that traffic into email subscribers.
This is a big deal!
You can convert your existing blog posts into squeeze pages that convert traffic into leads.
You can do this using a Content Funnel.
Content funnels not only increase the amount of traffic to websites because the way they’re structured provides huge SEO boosts.
Content funnels also serve to convert that traffic into leads and potential customers.