In this post I am going to discuss how we use a Squeeze Funnel to increase the number of people demonstrating an active interest in your business.
Your prospects want to feel confident that our money has been well-spent.
We all prefer to avoid buyer’s remorse and make an informed decision.
We want to get the best deal. NOT just the regarding price, but the best in terms of overall value for money.
If you fail to provide value first by helping your audience and communicate with their audience (about their problems and needs) are destined to fail.
Your website must be aligned to the needs of your prospective customers as they move through their buyer’s journey:
- Awareness: Your potential clients are just learning about your brand and products
- Consideration: people know about your business and are trying to decide whether they want to purchase from you or a competitor.
- Conversion: you get a potential client to take an action e.g. a purchase
A standard, static info-packed website will take care of one or two of those stages, but a dynamic marketing funnel will meet the needs of all three of these stages.
Increase the Number of People Demonstrating an Active Interest in Your Services and Products
More than anything, your business needs to find and attract a steady stream of people who have demonstrated an active interest in your service or product.
We can increase the number of people who clearly demonstrate an active interest in you, your products, services and a particular subject matter.
All businesses need fresh leads. Leads are the lifeblood of a business.
But generating leads without a clear and strategic sales process in place is a monumental waste of your time, money and energy.
If website visitors sign up for a lead magnet on your website, they are clearly interested in your expertise, products and services.
Your Marketing Does Not End With The Sign-Up
It is our continued responsibility to connect with our email subscribers and provide them with additional value.
Would you like to receive daily notifications about the number of people who have demonstrated an active interest in your expertise, products and services?
This is possible with the help of a Squeeze Page Funnel.
With a squeeze funnel, we offer valuable and useful content in exchange for an email address.
We then redirect them to upsell pages and thank you pages that provide them with bonus content and follow up emails.
Squeeze funnels keep your lead pipelines full of fresh, interested prospects and potential customers.