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Marketing Strategy

Knowing What You Really Want From Your Life is Essential to Building The Business of Your Dreams

November 13, 2020

Before we get into building the business of your dreams.

Let me ask you a question?

Can you afford to take time off from work?

Most people can’t.

As an employee, you trade time for money.

If you don’t give your employer your time, you don’t get paid.

Believe it or not, many business owners are in exactly the same situation.

You get the “itch” and the business of your dreams begins to form in your mind.

You take that leap of faith and before you know it, you end up working for the worst boss ever.

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

– Michael E. Gerber


I recommend that you read Michael E. Gerber’s book: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

It is a great way to understand the gap between working for your business and building a business that works for you.

E-Myth ‘e-,’mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Time Freedom AND Financial Freedom

Business of Your Dreams - Time Freedom & Financial Freedom

I have always need to do whatever I want with my time and money.

Obviously, I cannot speak about your motivations behind why you started your business – or why you want to start a business.

But, I can tell you that I started my business because I want to be fully responsible for my life and the lives of those I love.

I could never do that with a job and it took me a while to realise that without a clear system and process for creating effective and profitable marketing…

…without repeatable, scalable systems and processes for operating my business…

…owning my own business was no different than working a poorly paying 9 to 8 job (Yeah, even though it says 9 to 5 on the job contract!).

The Hardest Pill to Swallow

A website, a logo and passion are not enough to build the business of your dreams.

Years of experience in delivering a service or selling a product does not make a business successful.

Most importantly, only you get to define what success means to you.

However, I can tell you that success depends on you and being very clear about what you really want from your life and what you want for the lives of others is the first brick in your foundation.

What Do You Really Want From Your Life?

I wholeheartedly believe that our businesses should be created from the desire to make lives better.

However, before we can understand how to improve the lives of others, we need to have a clear idea of what we want for our own lives.

Create a Vision For Your Personal Life

Start creating a vision for your personal life by answering the following questions:

  • How many days do you want to work per week?
  • How many hours do you want to work per day?
  • How many people do you personally want to work with per week?
  • What personal goals will you be able to achieve if you own a truly successful and profitable business?
  • How much money do you want to make each month (yep…after tax and expenses)?

Evaluating and Improving Your Life First

Download this worksheet to help you evaluate the balance that currently exists between each of the key areas in your life.

Business of Your Dreams - Key Life Areas Worksheet

Download My Free Worksheet

The key areas considered include:

  1. Career & Business (what you do with your time to make money)
  2. Finances & Wealth (managing your money)
  3. Friends & Family (important platonic relationships)
  4. Recreation (guilt-free, earned pleasure)
  5. Health & Fitness (exercise and nutrition)
  6. Love (significant other)
  7. Development (things you want to develop just for you)
  8. Environment (your physical location – house, city, state, country)

Once you have the downloaded the worksheet, do the following exercises:

  1. Rank your level of satisfaction within each area of your life by putting a number from 1 to 10 in each grey box. (1 = Very Low and 10 = Very High)
  2. Set a timer for 5 minutes and write freely about how you see your life at the moment. There are no right or wrong answers – just let your thoughts flow.
  3. List which life areas you think you need to work on
  4. Finally, write down what you need to do to improve each life area

The Business of Your Dreams Begins With Understanding What You Really Want From Your Life

It makes no sense to try and sell a product or a service that claims to help other people live a better life if you haven’t helped yourself first.

Remember…Empathy, Strategy, Technology.

Begin with empathy…for yourself and be honest about what you really want.

This is the first step to building the business of your dreams.

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Kase Dean works with consultants, coaches and a select group of small business owners who need help selling more of their services and making more revenue using automated marketing and sales systems.

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