5 Things Your Business Growth Plan Should Always Have - Kase Dean
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Marketing Strategy

5 Things Your Business Growth Plan Should Always Have

February 10, 2021

In order to experience continued business growth and revenue growth, your business strategy needs to be adapted and improved.

The best way you can do this is by creating a “growth plan” that can be followed in order to drive your business forward into success.

Plan for growth in your business

Here are five recommendations for your business growth plan:

1. Personal Goals

It’s important to set personal goals within your growth plan. Define your role within your business, what you will give to it and what you will get from it.

What do you really want?

Our businesses should be created from the desire to make lives better.

Before we can understand how to improve the lives of others, we need to have a clear idea of what we want for our own lives.

2. Business Vision

You need to have a clear vision of what you want to achieve with your business.

Writing a vision statement can help clarify what your goals are and how you are going to go about achieving them.

You and your business are not the same things.

You will obtain success a lot more efficiently if you strategically plan to separate yourself from your business as soon as possible.

3. Ideal Client

What kind of people do you really enjoy working with (and why)?  You cannot help everybody. You should not even try to help everybody.

In fact, there are people you should are meant to work with and there are people that you should never work with no matter how much money they offer you.

There are clients you will work with that will make your business grow and there are clients that you will work with that will stunt the growth of your business.

Defining your ideal client is an extremely essential step in the process of attracting better clients to your business.

4. Premium Signature Service or Solution

A Signature Solution is your unique solution to one of your clients’ most important problems or needs, laid out in a clear, easy-to-understand formula.

You don’t have to restrict yourself to just one signature solution.

Your Signature Solution will build your brand and your reputation in your target market, making you the ‘go-to’ person for your particular specialisation.

5. Digital Product Ladder AKA Value Ladder

Product ladders also known as value Ladders are not at all a new idea but your online business success depends on one.

They are the most effective and profitable way to map out your services and products in ascending order of value and investment.

Your value ladder will allow you to help more people because you will have different levels of value available to your customers and clients at various price points.

6. An Automated Lead Generation System

You MUST create a compelling offer that encourages your website visitors to continue their educations.

This offer is exchanged for their permission to keep in contact with them after they leave your website.

This entry offer aka lead magnet is the first stage of every successful lead generation system.

Lead generation systems are also referred to as Lead Generation Funnels.

Your Next Step

There are many moving pieces involved in moving a business into its next stages of growth, and it can seem overwhelming to begin.

To tackle that overwhelm, you’ll need to take an organized and systematic approach.

Get my free business growth resource below and discover the 6 ways you can begin to grow your business to the next level.

6 Ways to Jump Start Your Business Growth


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Kase Dean works with consultants, coaches and a select group of small business owners who need help selling more of their services and making more revenue using automated marketing and sales systems.


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