The Online Business world is rapidly growing and successful businesses constantly reevaluate their digital marketing activities.
Many small business owners and entrepreneurs “chop and change” their digital marketing activities far too often.
Business owners will try a digital marketing activity and just because their phone doesn’t instantly ring off the hook with people begging to buy their services and products, they decide that it’s not working.
Next thing you know, they are on to another digital marketing activity.
I am all for doing more of what works and stopping anything that isn’t but a lot of the time, this changing of tactics is just a smoke-screen for seeking a silver bullet.
I recommend sticking to proven and tested digital marketing activities – no matter what the latest trends tell you.
Here are 4 essential digital marketing activities that have stood the test of time:
Creating a blog for your brand or business will help you to establish a clear identity.
Not only will this result in you connecting with current and potential clients or customers, but it also means you will be targeting and attracting the right audience.
Whether you’re busting industry myths or discussing hot topics surrounding your field, regular blog posting helps drive targetted traffic to your main website.
2. Video Content
Using video to promote your business is a great way to add a personable touch to your marketing strategy, letting your audience see ‘the face behind the brand’.
Consumers are more likely to stop and watch a video when scrolling online, rather than reading large chunks of text containing industry jargon.
3. Email marketing
Perhaps one of the most widely used means of marketing, communicating with potential customers or clients via email is a powerful way to connect.
If you have offers or deals on your products or services, entice potential consumers with a catchy, direct subject line.
A great way to obtain these email addresses is by connecting with more and people who are actively interested in your services and products.
4. Search Engine Optimization (SEO)
SEO is defined as the process of maximising traffic to a particular website through the site appearing high on the list of results returned by a search engine.
In order to attract organic traffic, you need to add key SEO words and phrases that speak to your business.
Place yourself in the shoes of your potential customers: what keywords would you type in to find someone offering your services?
Need Help With Your Right Digital Marketing Activities?
There are lots of other ways to build your online business so that is successful, profitable and enjoyable to run.
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