Becoming a Business Coach Starts With Effective Market Research

Becoming a Coach Starts With Effective Market Research

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An Important First Step to Becoming a Coach is Market Research

There are different skills, knowledge and expertise required for becoming a coach.

You may already possess some of these skills.

Some of these skills may need to be acquired after investment a certain amount of time, dedication and practice.

One approach to becoming a coach is to get certified and then find your coaching clients.

Another approach to becoming a wildly successful coach is mastering effective market research.

Market research is the true secret to success for your coaching business.

Market Research: The Secret To Success For Your Coaching Business

It seems that you cannot do anything, from your supermarket shop to browsing social media, without someone collecting your data.

These businesses know what they’re doing.

The more market data they have, the more they can tailor their services to suit your needs.

Market research is a powerful tool and is not just for big corporations.

All coaching businesses, whatever shape and size, can benefit from data collection and market research, but how exactly?

becoming a business coach - market research

Brush Up On Your Competition

One crucial aspect of market research is competitor analysis.

Work out what your competitors are doing both similarly and differently to your business.

You don’t have to copy what they’re doing but it may help you to spot gaps in the market that are not being met.

When you only focus on your coaching business, you cannot see the areas to improve.

Shifting your focus onto your competitor makes it easier to see how to enhance your offering.

If you spot something that you are doing significantly better than your competitors, then harness this.

Where possible, grow and amplify this unique selling proposition with your marketing strategy to make sure clients know how you stand out from the pack.

Best Foot Forward

You are starting on the initial steps to becoming a coach and you want to get it right first time.

Ok, I totally agree. It is unrealistic to expect a new launch to run entirely smoothly.

However, by conducting research in the development process, you can be sure that you are off to the best possible start.

Whether you are launching a new business, a new website, a different coaching product or service…market research is a crucial first step.

Trial out your new aspect and gage the consumer reaction.

Yes, market research when you want to get something to market as quickly as possible is time-consuming. However, a stitch in time saves nine.

Taking this research step now could help to prevent further rework in the future.

Remember, if you’re asking for consumer feedback then listen to what they are saying.

If the new idea is your brainchild and all your hard work, then it can be difficult to take criticism.

But, if you don’t take the advice of your existing and potential clients, then your new coaching service or product may crash and burn.

Demographic Detail

Your clients are your most significant stakeholders, and
if you don’t know everything about them, then your brand won’t live up to its potential.

It doesn’t matter if you’ve got the greatest product or the most impactful unique selling proposition. If you fail to market your business to your demographic accurately, then competitors will swoop in.

As well as focusing your market research during the development phase, make sure to gain feedback after clients have used your service.

With this research, you can continually transform and adapt your coaching service to be exactly what your business needs.

Always put yourself in the shoes of your clients so that can be exactly what they’re looking for.

So, while market research may (seem to) slow your processes down, remember that sometimes you need to go slow in order to go fast.

Plus, the knowledge you get from effective marketing research will be invaluable on your quest to becoming a  coach that makes a real impact.

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About Kase Dean


I help businesses use empathy, strategy and technology to connect with more potential customers, increase their sales and ultimately increase their impact in the world.