Before we work out the right target market for your business…here’s a little refresher:
Target market, Ideal Client and Niche
Your Target Market
Your Target Market is the demographics of the group you are most passionate about working with.
Your Ideal Client
Your Ideal Client is a subgroup of the target market you choose to serve. This is the type of person that really inspires you and motivates you to do your best work.
Your business should be made entirely of these kinds of people.
Your Niche is the service you specialise in offering to your Target Market.
The Reason Your Business Even Exists
Your business exists to solve problems.
If you can do that effectively and in a unique way, you’re guaranteed to see your business grow. However, if you miss the mark, you won’t see the business growth you want.
So, how do you know if you’re marketing to the right target market?
You also need to make sure you are clear about the exact person you are trying to attract from that Target Market: Your Ideal Client.
The Foundation of Effective Marketing is Creating Detailed Ideal Client Profiles
Effective marketing is built on a solid foundation of understanding who your ideal client is.
An Ideal Client Profile is an in-depth description of a single person who is the ideal target for your marketing. This is the person who your product or service is the perfect match for.
This person is also a perfect match for your business and will help it grow – almost effortlessly.
Even if you’ve already identified your ideal client, remember that it’s a work in progress. From time to time, you have to look at data and update your avatar to make sure you’re still marketing to the right people in the right way.
Once you have a solid idea of who your ideal client is, ask yourself, “Does my offering help them to solve a specific problem?” The best products and services are those that save or generate time, money, or energy.
Customer Feedback Is Key
Another way to tell whether you’re marketing to the right target market is to seek customer feedback. Keep lines of communication with your audience open and interact with them wherever possible to gain an understanding of how they view you, your business and its services.
There are many methods for getting feedback from your customers. You can run surveys on social media, hold focus groups through webinars, interact in social media groups, and reach out to customers individually at key points in the buying cycle.
If you listen keenly to your customers and your target market, they’ll tell you exactly whether your products and services are a good match for them.
Tips on Targeting Your Market
Segment Your Market
You might have different offerings for different categories of audience members. In this case, it might help to segment market into different target markets. You can also create various ideal client profiles.
Narrow It Down
You may face issues because your avatar is too broad. Don’t be afraid to be specific. The more you can narrow each segment down to one individual, the more focused your marketing will be.
Try Different Channels
You may have the right target market but maybe you’re using the wrong channels to reach them. Find out how your audience likes to discover new products and services and where they hang out online. Invest in marketing in these channels. Meet them where they are.
Your business can’t be all things to all people, nor should it be. Instead, you should focus your energy on only those people who need your product or service.
Focus on those people you are meant to work with.
Do you want to know how to achieve the business growth you desire and reach your goals?
Then check out my Business Growth Fundamentals Checklist and BONUS 1-Page Cheatsheet