Sales Funnel Building Process - Kase Dean


How to Build an Automated

Sales Funnel



We will discuss your business, what you are selling and to who.

We will also discuss your revenue and ultimately we will that we are a good fit to work together. 

If we tick all the boxes, I will green light your project and (all admin bits and bobs aside) we will move on to the next step.

NEXT STEP: Strategy



I will create a customised marketing strategy and funnel blueprint with an itemised list of elements for building automated marketing and sales system.

I build sales funnels over 3 phases:

Phase 1

  • Landing Page
  • Lead Magnet
  • Thank You Page
  • Paid Ad Creation
  • Lead Magnet Follow-Up Emails

Phase 2

  • Sales Landing Page
  • Sales Video
  • Sales Emails

Phase 3

  • Checkout Page
  • Paid Ad Campaign

NEXT STEP: Geekery



I (or a member of my dev team) will keep you posted on progress as each part of the funnel rolled out.

Every week you will updated on the progress towards launching the funnel.

Everything the Funnel building done-for-you service includes:

  • Landing Page Design
  • Landing Page Copy
  • Lead Magnet Design
  • Video Scripts
  • Video Presentation
  • Exit-Intent Pop-Up
  • Email Marketing
  • Competitor Analysis
  • Paid Ads Strategy
  • Paid Ads Design
  • Paid Ads Copy

When an item on your Funnel Blueprint plan is completed, you will review it and confirm that it aligns with the details we fleshed out together in the strategy stage.

NEXT STEP: Clarity



By this point, we will have the funnel copy, the funnel pages designed, all graphics and images, and the targeting and ad creatives will have been set up on the predefined paid advertising platform.

Launch Time!

Your sales funnel is live and the paid ads campaign running.

Usually, (and contrary to popular beliefs) this is not the point where you will be making sales at the "push of a button".

The initial few days after launch are all about gaining clarity about what will bring the best returns.

This is done by testing audiences and testing the ad assets and identifying any bottlenecks in your funnel.

The main aim is figuring out who your actual target audience and how we can tailor your marketing to meet them where they're at in their journey to finding a solution to their problems.

NEXT STEP: Continuity



The Launch of your funnel is the start of a new level of online success.

I will guide you towards that success and help you maintain it by analysing everything single element of your funnel to check that:

  • the ads performing is well
  • the lead magnet is performing well
  • the landing page is performing well
  • the thank page is performing well

This performance checking process will be conducted once a week after the funnel has been launched.

For example, when it comes to your ads, weekly optimisations will be made unless we're seeing amazing results.

During this time, I will be also be working on setting up a couple of new ads ones, maybe tweaking some copy on another ad, changing out a picture for something.

I will keep an eagle eye on proceedings to ensure that the ads are updated regularly if I am not seeing immediate and encouraging results.

Ready to discuss building your automated marketing and sales system?

Free Digital Marketing

Discovery Session

During this call you can find out more about how Kase Dean can help you get more clients and make more sales.

The session is an opportunity for me to find out more about your business, your revenue goals and what will be needed to help you succeed.